A third of small business owners don’t have a website

by Sherri, Ruby Moon Designs | Marketing, Services, Small Business, Web Design, Web Development

I recently had the opportunity to sit in at Ignite Denver to listen to speakers talk about various topics. One of the speakers mentioned a statistic that I found quite alarming: ~~52% of small business owners don’t have a website~~ 27% of small business owners don’t have a website (updated September 2025)! This was surprising to me with the availability of website builders such as Wix, WordPress, and SquareSpace.

As a website developer, I tend to take website builder services with a grain of salt. Since I know of these build-it-yourself website tools, I assumed that most small business owners would also be aware of them, find them useful and utilize them to establish their small business online. But they aren’t!

The problem with these build-it-yourself website tools is that they require time and effort to build your website. You need to have graphics, photos, and (some) design skills to build your site, even the ones with a wizard to help you set it up. You also need a domain name in most cases.

All of this can be overwhelming to a small business owner, especially if you are not technical, aren’t comfortable with new technology or simply want to rely on good old word of mouth referrals.

With up to 90% of people conducting online searches for products, services or businesses, it makes sense to have a website for your small business. Ruby Moon Designs can establish your business online at an affordable cost and can help you manage and maintain your online presence through social media, testimonials and other electronic “word of mouth” techniques.

Sherri Kiarsis is the founder of Ruby Moon Designs, a web designer and developer with 25+ years of experience. She’s built hundreds of websites and specializes in creating user-friendly, engaging online experiences. Sherri is passionate about web standards, intuitive design, and helping clients turn average sites into exceptional ones. Based in Colorado, she enjoys time with her family, her dogs, and the great outdoors.

Disclosure: Some of the links in this post are ‘affiliate links.’ This means if you click on the link and purchase the item, I will receive an affiliate commission.