by Sherri, Ruby Moon Designs | Oct 13, 2025 | Content, Content Marketing, Services, Small Business, Web Design, Web Development, WordPress
TL;DR: Categories and tags are built-in tools that help organize your blog and make it easier for readers (and search engines) to find their way around. Think of categories as your table of contents (broad topics) and tags as the index (specific keywords). When used...
by Sherri, Ruby Moon Designs | Sep 15, 2025 | Content, Content Marketing, Search Engine Optimization, SEO, Small Business, White Hat SEO, WordPress
TL;DR:
Format your WordPress blog post using clear headings, short paragraphs, bullet points, and strategic images. Include a featured image and excerpt, and use question-based subheadings and concise answers to improve your chances of being featured in Google AI...
by Sherri, Ruby Moon Designs | Aug 18, 2025 | Content, Content Marketing, SEO, Small Business, WordPress
TL;DR; To post a blog in WordPress, log into your dashboard, go to Posts > Add New, enter your title and content, set a featured image, and click Publish. If this is your first blog post, create a separate Blog page and assign it under Settings > Reading as the...
by Sherri, Ruby Moon Designs | Dec 6, 2021 | Content Marketing, Search Engine Optimization, SEO, Small Business, White Hat SEO
I have elephants to sell. Would you like to buy one? “I don’t need an elephant,” you say. And… you’re looking at me oddly, like I might be trafficking circus orphans. What if I showed you a video and you could see that my elephants are textured grey plush with pink...
by Sherri, Ruby Moon Designs | Dec 31, 2019 | Clients, Content, Content Marketing, Customer Experience, Google Analytics, Marketing, Small Business, Web Design, Web Development, Website Design, WordPress
So… you’ve been tracking the success of your web pages using Google Analytics and you’re disappointed in your bounce and conversion rates. Wait. What did I hear you mumble? You have NOT been collecting data and analyzing it to determine the success of your site? Leave...
by Sherri, Ruby Moon Designs | Oct 23, 2019 | Content, Content Marketing, Google Analytics, Marketing, Search Engine Optimization, SEO, Web Development
Story Time: Part I Brrr. It’s getting cold outside. Imagine this: The weather guru on your favorite channel predicts the first snowfall by the end of the week. You sell shovels, but your store just opened and you want to get people to buy shovels quickly to boost your...
