A [FIRST IMPRESSION]
You have 8 seconds to hear what these images are saying.
HUMANS ARE EVOLVING
You've spent years learning a job, a trade, a profession, or some other form of income producing "passion” and you're the best in your arena. Now you want to show the world how you can help them with your products or services. You genuinely care about their return on investment, whether it's a direct result of your product, or a service you've provided. You've practiced, prepared and now you're ready to present! You quickly produce some form of business card (or maybe even write your number on the back of a napkin.) Then, you find a "fill in the blanks” pre-populated website and "click to add" some mountain or forest scenery. Throw up a flier or two on a few bulletin boards in your favorite colors and you’re set, right? Not so much. Perhaps your favorite color “impacted” your potential client in a negative way. The mountain or forest image just didn’t “speak” to them, or at least not in a good way! Your brand’s dead in the water. Without even realizing it, you've gone out of your way to create one of the most important impressions you'll have ever made on your clients.
RED: EXCITEMENT YOUTHFUL BOLD
It takes less than 50 milliseconds to form a first impression.
GREEN: PEACEFUL GROWTH HEALTH
20% is all that people remember from reading text without visuals.
BLUE: TRUST DEPENDABLE STRENGTH
81% of educated people skim instead of read online
YELLOW: OPTIMISM CLARITY WARMTH
+84% of communication will be visual by 2018